Our Approach
Qualitative Theme Development
- The right blend of qualitative audience analysis and quantitative validation to wholly support your brand’s exploration.
Product Development – Execute product development with strategic consumer pulses to drive ideation, feature prioritization, concept synthesization, and optimization.
Growth identification analysis – Helping you chart your most viable growth opportunities within your target audience.
Target Segments 101 – Everything you need to know about your prospect customers that most resonate with your product – current lifestyle practices, willingness to pay across categories; where are they physically/online resulting in persona profiles and outreach strategy.
Quantitative Validation
Use traditional survey techniques to uncover popular beliefs or opinions and predict audience resonance with a screened and qualified audience.
Community Feedback Pulse – This five-question, fully customizable survey template is designed to bring DIY access to your audience to your fingertips. It can be used to concept test, understand satisfaction, or mine new ideas.
Pitch Deck Development – On the hunt to secure your next round of funding? Solidify your brand or concept and prove demand by mining key insights from your target audience. This offering will identify which demographic and attitudinal profiles are most attracted to your concept or product.
CX & NPS Tracking – Set up & ongoing analysis of customer satisfaction with optional dashboarding or monthly reporting
Category Behavior Analysis – Detailed category or industry deep dive exploring current consumer behavior and anticipated needs and desires.
Mixed-Method Study Design
- The right blend of qualitative audience analysis and quantitative validation to wholly support your brand’s exploration.
Product Development – Execute product development with strategic consumer pulses to drive ideation, feature prioritization, concept synthesization, and optimization.
Growth identification analysis – Helping you chart your most viable growth opportunities within your target audience.
Target Segments 101 – Everything you need to know about your prospect customers that most resonate with your product – current lifestyle practices, willingness to pay across categories; where are they physically/online resulting in persona profiles and outreach strategy.
Resourceful Research
Tailor-made research design based on your needs.
Re-connection & Relationship
Bringing brands and audiences into meaningful dialogue.
Regarding You + Me, Principal
I’m Brooke! I bring a genuine passion for consumer and market understanding to every project and organization I meet. I am a researcher and strategist with over 10 years of experience in consumer and business intelligence. I’m here to deepen the relationship between people and brands, through consumer insights work that harnesses the power of data to build not just successful businesses, but robust communities, where we all thrive together.
I have a passion for true consumers and bring a unique understanding of the market to every project that comes my way. I use this consumer-centric knowledge to inform business trajectories, solve organizational challenges, and execute growth strategies.
“Looking forward to becoming a part of your community.”