IMAX wanted to explore the development of a new Ultra Short Throw Projector (USTP).
RYM & Co. investigated consumer at-home entertainment behaviors, attitudes, and appetite for category innovation. We developed a product feature strategy, shaped product concepts, and delivered a Tier 0 (Looks Like) prototype.
Through fast-turn quantitative and qualitative consumer pulses, IMAX refined its development cycle with evidence-based insight—accelerating innovation with confidence.
The logged-in homepage (LIHP) for Vimeo, a leading SaaS company, drove low conversion for core product features—missing an opportunity to improve discoverability and workflow.
RYM & Co. conducted usability research, assessing expectations, needs, and desired functionality through iterative moderated testing and card sort exercises.
The updated LIHP structure—designed and launched by Vimeo—delivered a more intuitive user journey, improved feature adoption, and enhanced the overall SaaS experience.
Sustainable sneaker brand Proto Collective sought to understand its target audience to guide design, sales, and future growth.
RYM & Co. led a five-phase process that included internal workshops, social listening, quantitative concept testing, and qualitative exploration. We built personas that detailed demographics, psychographics, and attitudinal profiling.
The resulting audience personas gave Proto Collective a clear lens into its most valuable consumers—aligning design and marketing strategies with the people most likely to drive brand success.
